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Nice idea, I support that.
In my databases I always have a short (6 characters) indexed special field for fast search and access.
In a company datatable this is the common name by which everbody knows (and calls) a company - not the official name.
In customer tables its the common name or a nickname. It can be used to group subgroups (headquarter, subs) and so on.
PS: Aren't we here off topic with all our suggestions?
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