Web-based model
From my brief usage of UR is really is a powerful app for manging your data. One thing you also might want to consider is looking at a web-based subscription model for the product as well, which would allow people to access the data from any web browser and not have to worry about installing an app on the PC. While this may not be for everyone, I'm seeing more and more of this now with such easy network access (eg. Backpack, SideJobTrack, etc.).
Not sure how easy this would be, but just some food for thought.
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